As a marketing intern at MINUS cosmetics, I noticed MINUS’s content was sticking too closely to minimalist guidelines, so I pitched and launched a Y2K-inspired “Pillowtalk Rewind” mini-campaign.
By leaning into playful, summery pink vibes, I created content that felt both on-brand and fresh for Gen Z audiences.
This led to:
Reimagined brand storytelling through minimalist, aesthetic-focused content.
