The “Match Made in Denim” campaign began as an influencer project — until we hit a major roadblock: few influencers responded within our timeframe.
Rather than stall, I helped pivot the initiative into a full-scale marketing campaign.
I collaborated on campaign visuals, refined messaging, and built an Excel dashboard to track engagement and conversions in real time.
Over a month, the campaign generated a 7,500% surge in social engagement and became one of Goldie’s most successful pushes, teaching me the importance of adaptability and data-driven storytelling.
Results:
Pivoted campaign into email & ad-driven launch
+7,570.8% increase in social engagement
Created Excel-based dashboard to track CTRs, conversions & weekly engagement
Designed drip email campaign with 26% open rate, outperforming all prior emails
Led creative and video production for cross-platform campaign
+800% Increase in Likes, +75% Increase in Comments, +200% Increase in Shares
